Tuesday, September 8, 2015

Red Velvet - "Dumb Dumb"



Red Velvet has released their first full-length album titled "The Red." Although they've release tracks and a mini-album before, listeners are finally able to clearly see the group's versatility. The album consists of 10 tracks with genres ranging from dance to rock. The title track, "Dumb Dumb" was produced by London Noise and is about a girl who acts "dumb" and awkward in front of her crush.

The track starts off with a funky vibe, featuring a big band sound and a groovy bass guitar, but the ever-popular booming trap bass is also incorporated into the mix. 8-bit inspired synths are also thrown on top of the girls' chants in the background. Later in the song, a soothing piano-driven bridge overlays the girl's smooth vocals. This tiny section is my favorite part and I wish it would've been repeated more throughout the track.

We've already been introduced to the girls' singing skills in other songs, so it's no surprise that their execution is flawless. The rapping is also hard-hitting and doesn't seem forced. The concept and marketing of this album is also unique, and I think it may be the best one SM has thought of in a while. Their outfits remind me of a combination of Pippi Longstocking and Lucille Ball and the music video is delightfully creepy. "The Red" is doing well on the charts so far, so I'm sure we'll see some wins from the girls in the upcoming weeks. 4.5/5


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