Monday, April 14, 2014

Block B - "Jackpot"



Block B has announced their upcoming 7th album, and from it their title track "Jackpot" has been released. This is the first time Block B has promoted since their "Very Good" promotions last year, and they didn't disappoint. "Jackpot" follows their unique and versatile style while keeping up with the current music trends. The instrumentation is kind of all over the place, but they manage to pull it off in the end.

"Jackpot" incorporates some elements of 40s swing music, and in some parts seems to be made for an old black and white mystery film. It even takes on some characteristics of jazz in the breakdown, but the chorus is the section that gives the track a pop song feel. The overall use of brass instruments remains the theme throughout the song, but the varying styles being used together takes a while to get used to. Although I try to focus on the musicality of songs rather than music video releases, I have to say that the video for "Jackpot" really brings it together. It may even be better than the song itself. The creepiness of the abandoned circus reflects on the uneasiness of the varying styles utilized in the track, but with the aid of actress Kim Sae Ron, the boys' fun antics manage to help tie these styles together in a seamless fashion.

Block B is always bringing something new to the table, and "Jackpot" is no exception. Some fans already love the song, and others aren't fond of it. But you have to agree that it's definitely a unique addition to the K-Pop world, along with their quirky, and slightly creepy, music video. 3.5/5

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